I was sitting watching CNN as I normally do, with my hand on the remote, of course, when the new GM reinvention spot immediately caught my attention and stopped me from changing the channel, I’m not sure if it was the view of the Detroit skyline or the first few words - “No company wants to go through this.” Whichever it was, it had me at hello!
After I watched the entire spot, I actually felt a sense of compassion for GM that I hadn’t felt before. Why? Because I’ve been there. And, I’m sure many of you have been there before too — in a place where you were forced to make some hard decisions for the sake of your business or for the sake of yourself. A place where you had to start over with fresh ideas and a new way of thinking and doing business.
Now, we are all fortunate that when we fall or struggle with our businesses we don’t have to do it on as grand a stage as GM has to but, it doesn’t make it any less difficult, frustrating or embarrassing.
However, if we take head to the 5 little lessons called out in that 60 second commercial, we all can shape our come backs and have the ability to be bigger, better and stronger than ever!
1). Be honest. Admit that you are restructuring your business or retooling your personal brand.
2.) Ask your customers, vendors and other stakeholders to stand with you and to be patient.
3.) Identify and be clear about what wasn’t working and why it wasn’t working.
4.) Learn from your mistakes and determine what you are going to do differently this time.
5.) Take action and Do it!