I received this image in my e-mail this morning and thought WOW…what a great cross promotion. This is what I try to constantly drive home to my clients and those that attend my classes, define your brand, develop your niche and drive it home.
Weight Watchers and Jennifer Hudson seem to have found a great synergy. Not only is she working wonders for their brand because she looks awesome but, she’s also like gaining a larger fan base and vice versa for Weight Watchers. I think it’s a great move for them to sponsor her tour, it’s a win-win without comprising either of their brands. 2 Thumbs Up!!!
It’s hard to believe that we are turning the corner on the last 2 months of the year. It’s been a tough year fiscally for many of us small businesses but, despite the busted economy we have survived.
Although we are half way through the year it doesn’t mean we’ve lost our opportunity to grow our business in 2009, the glass is still half full!
Did you create a plan for building your business at the beginning of this year and haven’t moved on it? Did you start on your plan but, got side tracked or discouraged mid-stream? Either way, you need a plan to continue to market, brand and build your business the last 2 months of this year!
My advice, pick 3-5 things and do them consistently for the next 6 months, see how they work and you’ll have a great starting point for next year.
If you aren’t quite sure where to start, here are a few ideas to get your mojo going.
1). Study your competition. Even if you think you have something unique to offer and there is no competition, remember that your clients always have a choice. Why should they choose you over another?
2.) Offer complimentary introductory sessions to those who may not be familiar with your work.
3.) Focus your efforts on specific clients and specific projects. Carve out a specialty niche for yourself.
4.) Dust off your LinkedIn or Facebook Profiles and learn to use them to your advantage.
5.) Use “Buddy Marketing” to cross promote your business with someone who offers services that complement your own.
6.) Visit or call one client per week just to check in.
7.) Upsell. If you think a client could potentially need something more, offer them the option
8.) Implement a referral program.
9.) Be a connector – introduce people to others who might be able to help them
10.) Forward articles of potential interest to your clients.
These are low-cost or FREE ideas so, there is no excuse not to get moving and build your business.