Contrary to popular belief, men are shopping more than ever. According to Bloomingdale’s fashion director Kevin Harter, in 2001, 64% bought their own clothes; nine years later that number had grown to 84%. Other research shows that about 33% of the primary grocery shoppers are now men. Yet, sadly, 40% of men surveyed felt unwelcome in retail stores.read more
I received this image in my e-mail this morning and thought WOW…what a great cross promotion. This is what I try to constantly drive home to my clients and those that attend my classes, define your brand, develop your niche and drive it home.
Weight Watchers and Jennifer Hudson seem to have found a great synergy. Not only is she working wonders for their brand because she looks awesome but, she’s also like gaining a larger fan base and vice versa for Weight Watchers. I think it’s a great move for them to sponsor her tour, it’s a win-win without comprising either of their brands. 2 Thumbs Up!!!
If you’ve ever come close to a Marketing 101 class you should be pretty familiar with the Traditional 4 P’s but, we’re not living in the traditional age anymore. This workshop will introduce you to 5 new P’s you should get to know.
Branding isn’t a 4 letter word and it isn’t just for the big companies, you can build a brand too. This workshop will not only show you the power and importance of Branding but also explain what the heck it is.
This is the workshop where you get your hands dirty! With a group of your peers you’ll create a factitious company and then develop a marketing strategy and corresponding marketing campaign . This will be the precursor to our final workshop when you’ll create a marketing strategy for your own business – on your own!
No sensitive toes here. Each person will be asked to bring marketing materials for their company. The presenter and the class will provide feedback as to whether or not your materials accurately reflect your brand and your product offering. Consider this a FREE focus group.
This is the workshop where it all comes together. You will use what you’ve learned to create an actual marketing strategy and corresponding campaign for your company. You will receive constructive feedback from your peers as well as the presenter. You will leave this class with a complete direction for your business.
Please Register within 24 Hours of Your Selected Workshop
6:30pm – 8:30pm
The Kappa Center
750 King Richard
Raleigh, NC 27610
Questions? E-mail us: Hello@BRANDilly.com
$149 per person for all 5 workshops
$50 per person for individual workshops
Bring A Buddy! (Groups of 2 or more)
$75 per person for all 5 workshops
6:30pm – 8:30pm
The Kappa Center
750 King Richard
Raleigh, NC 27610
Questions? E-mail us: Hello@BRANDilly.com
I just wrapped up a stint of working at Nordstrom for the holidays and it reminded me of why I fell in love with them in the first place. My first experience with Nordstrom was as a customer back in 2001 at their annual Anniversary Sale, soon after that interaction Nordy became one of my favorite brands ,why? Because of their standards. First and foremost, they stand for not just good, not just great, BUT AWESOME customer service. In a time when company’s are really focused on their bottom line Nordstrom holds fast to what made them successful in the first place, customer service.
People often think that marketing and branding stops when a client or customer engages in business with you. But, in fact, that’s when your branding efforts need to kick into high gear. Contrary to popular belief Customer Service IS a HUGE part of marketing especially branding. How is that? Because how you treat your clients and customers relates directly to how they feel about your brand. If they have a bad experience with you, how do you think they are going to react when someone references your company?
Branding defined is the totality of all thoughts, feelings and associations a customer or prospect experiences when exposed to a company. That means your advertising, your customer service, your website, your employees, your vendors and YOU!
Is what you stand for reflected in all areas of your business?
Branding is how we build an expectation of a company and it’s products or services.
1.) Make sure all of your marketing and communications messages (online and off) reflect the thoughts and feelings you want customers and prospects to experience
2.) When you speak about your company or business make sure your love and passion for what you do shines through (if it doesn’t or you don’t know how then, you may be in the wrong business)
3.) Be sure your products or services live up to customer expectations
1.) Make sure you’re communicating the messages you want people to believe. Are your Facebook and Twitter posts in line with the perception you want to convey about yourself? If they’re not, think the next time you post.
2.) When you talk be the person you want people to believe you are.
3.) Ensure that your ACTIONS are inline with your WORDS.
Whether you’re thinking about your personal brand or branding your business keep this in mind:
**Artwork created by In the Picture Design
I received an e-mail today that made me really excited. It was for a Young Entrepreneurs Development Series for youth ages 5-18! Growing up in Detroit, I was never exposed to entrepreneurship, lots of people had “side hustles” but, no one ever really owned and operated a legitimate business.
I think I always dreamed of owning my own business but, never really knew how to go about making it a reality. Then, when I moved to Raleigh 4 years ago, I met an entire group of my peers that owned and operated a variety of businesses, that was when I realized, wow, I can do this too.
Shortly after I struck out on my own, the economy took a turn. People were losing their jobs left and right – jobs they hated – and were trying to figure out which direction to go next. As a result of the down economy many programs and workshops for entrepreneurs were put in place to encourage displaced works to consider starting their own businesses but, I wonder why weren’t these programs set up sooner, why weren’t their more discussions about owning your own business?
Yes, we when we were kids we had lemonade stands or newspaper routes but, why did the dream of entrepreneurship stop there? We are often guilty of telling our kids they can be and do anything they want when they’re little but, when they grow up, we push to them to conform to society and just get a job. Instead, we must push our kids and our young people to find their passion and follow it. If it means starting a business and failing a time or two then so be it. That’s how we learn, right?
Being an entrepreneur is about passion and drive, perseverance and discipline, competition and focus and winning and losing; aren’t these things we want to teach our children at a young age? So, next time a young person comes to you and says they want to start their own business, start a dialogue with them. Ask them what kind of business and why, if it’s something they can begin to work on now then challenge them to do so. Hold them accountable for their dreams, owning a business doesn’t have to be a dream differed.
It’s hard to believe that we are turning the corner on the last 2 months of the year. It’s been a tough year fiscally for many of us small businesses but, despite the busted economy we have survived.
Although we are half way through the year it doesn’t mean we’ve lost our opportunity to grow our business in 2009, the glass is still half full!
Did you create a plan for building your business at the beginning of this year and haven’t moved on it? Did you start on your plan but, got side tracked or discouraged mid-stream? Either way, you need a plan to continue to market, brand and build your business the last 2 months of this year!
My advice, pick 3-5 things and do them consistently for the next 6 months, see how they work and you’ll have a great starting point for next year.
If you aren’t quite sure where to start, here are a few ideas to get your mojo going.
1). Study your competition. Even if you think you have something unique to offer and there is no competition, remember that your clients always have a choice. Why should they choose you over another?
2.) Offer complimentary introductory sessions to those who may not be familiar with your work.
3.) Focus your efforts on specific clients and specific projects. Carve out a specialty niche for yourself.
4.) Dust off your LinkedIn or Facebook Profiles and learn to use them to your advantage.
5.) Use “Buddy Marketing” to cross promote your business with someone who offers services that complement your own.
6.) Visit or call one client per week just to check in.
7.) Upsell. If you think a client could potentially need something more, offer them the option
8.) Implement a referral program.
9.) Be a connector – introduce people to others who might be able to help them
10.) Forward articles of potential interest to your clients.
These are low-cost or FREE ideas so, there is no excuse not to get moving and build your business.
I was sitting watching CNN as I normally do, with my hand on the remote, of course, when the new GM reinvention spot immediately caught my attention and stopped me from changing the channel, I’m not sure if it was the view of the Detroit skyline or the first few words - “No company wants to go through this.” Whichever it was, it had me at hello!
After I watched the entire spot, I actually felt a sense of compassion for GM that I hadn’t felt before. Why? Because I’ve been there. And, I’m sure many of you have been there before too — in a place where you were forced to make some hard decisions for the sake of your business or for the sake of yourself. A place where you had to start over with fresh ideas and a new way of thinking and doing business.
Now, we are all fortunate that when we fall or struggle with our businesses we don’t have to do it on as grand a stage as GM has to but, it doesn’t make it any less difficult, frustrating or embarrassing.
However, if we take head to the 5 little lessons called out in that 60 second commercial, we all can shape our come backs and have the ability to be bigger, better and stronger than ever!
1). Be honest. Admit that you are restructuring your business or retooling your personal brand.
2.) Ask your customers, vendors and other stakeholders to stand with you and to be patient.
3.) Identify and be clear about what wasn’t working and why it wasn’t working.
4.) Learn from your mistakes and determine what you are going to do differently this time.
5.) Take action and Do it!
Perhaps the first such key component is attraction. That initial attraction to someone is based on what most of us call “chemistry,” for lack of a better word. Behind that chemistry—among other biological urges—are dreams, emotions and values. Just as we are attracted to one person instead of another, we are attracted to a business (or a career) that appeals to our dreams, moves us in some way and plugs into what we find important in life.
In the time we spend getting to know another person, or courtship, we discover whether or not that attraction will stick. We talk about our dreams – the way we want to live, what size family we want, how we’d like to deal with money, what our faith is and other pictures we have of our future.
We also discover whether or not our emotional self is met—how we feel with the other person, what feelings they stir up, or don’t, and if we are able to impact them at an emotional level. And we talk about our values—what do we think is important about a marriage and a family, how vital is religion, what do we want to accomplish, who would we like to help and what matters most to us at the end of the day.
Some of us also talk about what might happen if things go sour. What if we get into a conflict we cannot resolve alone? Under what conditions would we separate or divorce? What will constitute a deal breaker?
All of these issues have business-like characteristics too. When we think about starting a business with another person, or persons, it’s vitally important to discuss these issues:
Too many of us begin businesses with only the goal of making money, which is a little like starting a marriage so you can have regular sex. After a while each will become empty of meaning and a broader purpose. In a business, that sense of long-term meaning and purpose is the ground for trust, loyalty and commitment from employees.
“Emotional purpose” is about being moved, in some way, by what you do and what you take part in. Ask yourself the following questions:
Employees and partners want to have the sense that there is a deeper meaning, a cause, if you will, behind what they do day-to-day. Otherwise, their work is hollow.
What does this mean to those of you beginning a new venture? Pay conscious attention to formulating and reinforcing a strong vision, and ensure the emotional appeal of your work and/or product to your prospective customers and your employees. And make sure that your own set of values is tied to what your work is.
What guides us long term is not just a matter of education and aptitude in our work. It is the connection our work has to the dream we hold, to what makes us happy as a person in the world and what we think is important to our community, our society and—in the best of cases—our world. Make sure you know these things and can articulate them to others, and you will set your venture up for long-term success.