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December 7, 2013
Canberra is Australia’s capital with almost 400,000 people residing as well as their main industries which are politics and public service that gives the people the notion that Canberra is a pretty dull place. On top of that, many people especially those who haven’t been to Australia haven’t heard of the city.
To solve this, the city of Canberra created a branding solution which lead to the city’s logo. The branding project was funded by the Australian Capital Territory while the logo was designed by Coordinate a local agency. Brand Canberra is a 2.6 million dollar project which aimed change on how the people perceive the city.
The Canberra logo is abbreviated and is made out of letters C, B and R forming blocks in it. The letters also stand for Confident, Bold and Ready. While the logo strongly resembles the logo of Melbourne City it differs in terms of the color that is going to be applied. According to their website the logo is just a part of a larger project to build a stronger, cohesive and a much unique position for their city. Brand Canberra also explains why did they need a new branding and asks the locals to get themselves involved. It is said that the new branding experience will be on all city related materials this coming March 2014.
You might like: Coffee House London Branding by Reynolds and Reyner
What do you guys think? Do you think the output of the branding project represents the city of Canberra very well? Share to us your thoughts about this post at the comments below!
Image Credits: Brand Canberra
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Email marketing is still one of the most powerful online marketing strategies around. With a healthy and growing subscriber list, you can generate more leads and net more sales through every mailing.
Once you know the right timing and have a good content strategy for your mailing list, you should concentrate on how to increase email list signups. The tips below will help you do this right from your small business blog, and keep your subscriber base expanding.
If you don’t already have one, a Feature Box on your blog can give you a significant increase in subscribers. The Feature Box is the area between your header and your content – if you’re running your blog on WordPress, there are some templates, such as Thesis and BlackBird, that have customizable feature boxes built right in.
You can also build a Feature Box in WordPress with widgets.
Most people enjoy getting something for nothing. If you have an eBook, whitepaper or special report that’s associated with your business, you can give it away free to anyone who signs up for your email list.
One great way to increase email list signups with this tactic is to offer your free eBook or other bonus right in your Feature Box.
If you’re fresh out of eBooks to give away, or your business doesn’t really lend itself to long-form content, you can entice more subscribers by offering them exclusive content that isn’t published to general visitors.
This might be a regular newsletter, video content or something as simple as read-it-first links, where you send subscribers’ private links to new blog posts before you make them public.
For small business blogs running on the WordPress platform, there are several plugins that will help you increase email list signups with professional opt-in boxes and forms.
The Magic Action Box plugin lets you create a Feature Box or other opt-in forms that are customized to your brand. There’s also the Bueno Gato Free Popup Creator plugin, which does just what the name implies.
Many people are using lightbox-style popups that gray out the rest of the page – which can work, but can also really annoy your visitors unless they’re done well.
Luckily, there’s a more unique way to attract subscribers with popups. The free Hello Bar is a narrow strip that “pops up” along the top edge of your blog. You can customize this to either direct visitors to your signup page, or have them enter their email address directly in the bar.
While you don’t want to go crazy with opt-in boxes, you should have at least one place on every page of your blog where people can subscribe to your email list. Place signup boxes at the top of the page (use a Feature Box for best effect), in the sidebar and at the end of every post.
With the individual post opt-in boxes, you can include a brief call to action. For example: “Enjoy this post? Enter your email address to sign up for our list, and get notified whenever we post fresh content.”
If you’re not getting many email list signups, changing the wording on your calls to action can help. Try performing A/B testing on different wording, such as “Get Email Updates,” “Subscribe Today,” or even “Download Now!” if you’re offering a freebie for subscribers.
Then stick with the wording that performs the best.
Social sharing is a great way to attract more visitors and increase email list signups. To boost your social media circulation, be sure to include social sharing buttons somewhere in your page template, and at the end of every blog post.
People who are subscribed to your blog receive email notifications whenever you post new content. Some marketers insist that using partial RSS feeds, which send only snippets of your posts to subscribers and require them to click through for the rest, are better because they increase traffic to your blog.
However, partial RSS feeds can serve to annoy subscribers, and they may not bother clicking through. If you allow full RSS feeds, you’ll not only get your content read more often, but you’ll also be emailing the opt-in form at the end of your posts to all of your RSS subscribers.
The more people who find their way to your blog, the more potential email list signups you have. So, one of the best ways to increase email list signups is to make sure your blog is optimized for search engines, and therefore bringing you more traffic.
Newsletter Photo via Shutterstock
December 5, 2013
We cannot deny that music has a special hold on us humans. It has the power to get us inspired, energized and make us relaxed. Music has also fueled different innovations that we are enjoying now such as online streaming and music sharing. If you haven’t heard about Pharrell Williams’ latest and one of the most innovative music video (not to mention an awesome web design too) for 2013 then you must be living under the rock or just buried with work.
So what is this music video that we are telling you about? Well, for starters the song Happy was originally from the soundtrack of Despicable Me 2. Using the same song Pharrell created the world’s first 24 hour music video. We too are surprised with this and after some digging around we found out the video was produced by Universal Home Video and Iconoclast with the help from the Paris-based directing team, We Are From LA. The video enlisted the help of some 400 dancing extras, the video was shot using a steadicam in various locations throughout Los Angeles. It took the team eleven days in order to complete this massive music video.
While the song and the video itself are amazing we cannot help but love the awesome web design and experience of Pharrell’s 24 hour happy music video. Depending on your computer time, the website will play the corresponding video. The experience also allows you to choose on specific time slots or you can jump straight to the parts with Pharrell in it without changing the the timeline of the song. You can also check out the comments section wherein different user comments are time stamped and linked to the parts of the video. The interface design is nice and clean plus, it automatically hides the interactive clock interface.
For those who are feeling down and out we suggest you guys check this out. If you are feeling a little chirpy this is a great site to compliment your mood as well. As of this writing the website gained 4 million hits and still counting ever since it was launched last November 21. 24 Hours Happy is a clear testament that music videos has a bright future and we cannot wait for the next ambitious project.
What do you guys think? Are you planning to watch everything? We like to hear it from you guys so do share your thoughts at the comments below!
Article source: http://feedproxy.google.com/~r/YouTheDesigner/~3/fYyGESzcqD0/
Content marketing is a complex, sometimes counter-intuitive way to make money. It often takes a lot of giving before you start to see the results. But those results are undeniable, and they stick around for years. They build momentum, and eventually become nearly unstoppable.
So what’s the secret to mastering content marketing?
There are many answers to that, and some of them are mutually exclusive. But there’s one answer that may not have occurred to you. One of the most powerful ways to leverage content marketing – is to get others to do it for you.
SEOs (search engine optimizers) and content marketers love the idea of guest posting as a way to build traffic. But few articles talk about the power of hosting a site that accepts guest posts as a method of building traffic.
Of course, opening up the floodgates and accepting guest contributions isn’t always a strategy that’s going to guarantee growth. We’ve all seen the slew of terrible article directories filled with subpar content that was clearly put together in about five minutes as part of an effort to manipulate the search results. Most of those sites pull little or no traffic.
Yet, if you look at most niches, you’ll find at least one major success that consists of content produced in large part by guests. It doesn’t take a genius to figure out that standards are the main thing separating the winners from the losers who employ this strategy. Of course, there’s no one-size-fits-all strategy here. But some commonalities include:
A Brand Identity with a General Shared Purpose for the Content
It’s not enough to only accept good, great or even awe-inspiring content. If the guest posts don’t have anything in common, you’re going to end up with a schizophrenic brand. Don’t get me wrong. I’m not saying that every article needs to be about the same topic, and in fact most marketers are probably too narrow, rather than too broad.
I’m talking about your tone, values and purpose. Those should be made abundantly clear in your guest-posting guidelines.
Depth and Novelty
There seems to be a myth floating around that most users need a double dose of Ritalin just to sit through an article longer than a single page. Neil Patel has repeatedly found that long form content typically increases conversions as well. If an article is 400 words long, I feel fairly safe in saying it’s probably not valuable (unless you’re Seth Godin). That’s not a universal statement, but it’s generally true.
Please don’t take this to mean that a post is valuable if it’s long. Look for content that brings something new to the conversation, something a bit more comprehensive than anything else on the subject. Something that finds interesting connections, something insightful or something that puts a new spin on an old topic.
Do not accept content that feels too familiar.
Your guidelines should strongly emphasize the takeaway. People will happily read long form content, but only if they feel like they’re getting something out of it. Your readers need to understand what the benefits are. That should be made clear in the title. Readers also love being told what to do. That’s why most of them are there. They’re looking for advice and instructions.
If the post isn’t useful or novel, it had better be entertaining. That means it ought to be funny, relatable, inspirational, cute or incites an emotion. Let me be clear on this, this is not the same thing as creating emotional content. Emotional content tells readers how you feel, when your goal should be to make them feel. Remember, the story creates an emotion, it doesn’t embody one.
I already know what you’re thinking, “How am I supposed to accept guest posts like this? Nobody’s knocking down my door.”
The answer to this is actually fairly simple. You just need to be willing to make a few investments. You need to set the bar high early on. The best way to do that is to work with somebody influential from the very beginning.
If you think you need to have an amazing site before that happens, I’m going to tell you that you have it all backwards. Jon Morrow is with me on this. It’s influential relationships that make all the difference. You know what Jon Morrow finally did that turned his blogging career around? He hired Problogger’s Chris Garret to give him some pointers. His response was that nobody knew who he was.
If nobody’s knocking down your door for a chance to guest post, chances are nobody influential has worked with you yet.
I know a lot of people stress “relationship marketing” and if you’re already good at that, you probably already control a massive platform with influential people requesting to contribute content to your site. If that’s not you, I’m going to let you in on a little secret – people like to get paid to write.
Digital marketers have grown up in a culture where you write to make money by getting attention. But a lot of them come from a journalism culture, a culture where people expect to get paid to put finger to keyboard. If they’re any good, and if they’ve got a network, they’re probably getting paid. And most times, influential bloggers generally aren’t asking for that much money.
None of this is an excuse to stop approaching them like human beings, of course. Most of them are very busy. You should still make at least a bit of an effort to sell them on the idea of writing an article for you. After all, you’re probably going to want to do this more than once, and you’re probably going to want them to feel comfortable sharing your site and promoting you on their network. Use the money as an ice-breaker to kick off a relationship, not an excuse to avoid it.
It won’t take too many of these paid gigs with influential writers before outreach starts to get easier, and you start to notice that you don’t need to offer the money to get the results. Keep at it for several months or up to a year or so. Pretty soon, you’ll be getting more requests than you’ll know what to do with.
Before we dive too deep into this, I’d just like to stress that you can’t do content marketing on curation alone. At least, I don’t believe that you can do it ethically, or for very long, if it’s the only thing you do. I strongly believe that curation adds value to the Internet when done properly. But I don’t believe that it adds enough value to transform you into a genuine authority on its own.
That said, I’d like to direct you to a little Facebook Page called Just Girly Things. A Facebook Page with an engaged audience a full three times larger than its subscribed audience. While the Page doesn’t seem to make this clear anywhere (again, not so ethical), most or all of the content posted on this page is reposted from elsewhere on the Web. This hasn’t stopped them from reaching an incredibly broad audience by posting content that people can’t seem to stop themselves from sharing.
For a more business-related example, take a look at Shopify’s Facebook Page. On a platform where it’s most common for brands to reach less than 1 percent of their audience, Shopify is reaching about 10 percent of them. Why? When they could be spamming their audience about their sweet new hardware kits for their iPad POS system, instead they’re posting inspirational quotes from their Pinterest boards. And those Pinterest boards are made up of curated content.
As a curator, you have a few basic responsibilities:
Curation is also useful as a way to test audience responses and learn intuition about what kind of content propagates through your network. You can leverage this knowledge to produce your own bite-size content, a crucial differentiator that will make your social presence even more valuable.
Finally, familiarize yourself with Fair Use and any other applicable laws when you choose to leverage content curation for marketing purposes. There is a fine line to walk here, and while social networks have changed the way things like this are approached, you need to be aware of the legal risks involved.
By now, most of you are probably familiar with the term “user-generated content,” but understanding how to leverage it and use it as a marketing tool isn’t quite so obvious. Your audience and customers don’t work for you. You can’t tell them what kind of content to produce, or even to produce it in the first place. How do you use this to generate sales?
For starters, I just want to be clear that this stuff works. Peer-reviewed science has demonstrated that social media activity produces sales. And that, by far, the most influential communications are the information-rich communications between consumers.
But what can you do to get those information rich interactions started?
Photo contests like the Guardian’s “Own the Weekend” or Burberry’s “Art of the Trench” can massively reinvigorate a brand, expand your reach, and connect you with your audience. Photos get conversations started, especially when the stated goal of the contest is to create a photo worth talking about. You can take this to the next level with Vines or videos.
If your audience is of sufficient size, it’s never a bad idea to set up a forum on your site. While social networks have become the dominant place for people to interact online, forums are still the most heavily used platforms for discussions revolving around a specific subject. Since brands are often subject-driven, forums are incredibly powerful.
Nothing gets people talking quite like a question. Simple, open-ended prompts designed to get ideas flowing are especially effective.
Make it easy
User-generated reviews have been central to Amazon’s success, made all the more useful by the fact that the reviews are easy to write and vote on. Sites like Imgur, someecards, and Cheezburger owe their success to the ease with which people can upload images and generate memes. The more tools your users have at their disposal to generate content, the more user-generated content you will have.
With enough quantity, you get quality. And if you have a rating system in place, the most shareable content will rise to the top.
Moderation is a Crucial Part of the User-Generated Content Process
It’s crucial not to get overbearing with your moderators, but at the same time, it’s important to maintain a brand identity. You want to create an environment where people feel welcome to have their own opinions. But you don’t want Internet trolls to turn the place into a mess of hate, brand-bashing and crude jokes. Put a clear and concise moderation policy up, and enforce it. Where possible, allow users to vote on comments and content, or to flag them, in order to put some level of self-moderation in place.
While user-generated content is a great way to expand your reach and build a connection with your users, it can backfire terribly if you fail use it to develop a brand identity and a sense of values. The goal of these user communities should always be to build a core following and a corresponding identity for your brand.
By now it should be clear that when you “let others do the marketing for you,” you’re going to be doing a lot of work. This isn’t about reducing marketing costs. It’s about building a connection with influencers and with your customers. It’s about building a culture around your brand.
Community Talking Photo via Shutterstock
December 3, 2013
Transform Awards, the only dedicated celebration of rebranding, repositioning and brand transformation in Europe is now open for entries!
Launched by Communicate Magazine in 2010, the awards was the only rebranding awards in UK. On its fifth anniversary, Transform Awards is now globally recognized as Europe’s leading awards celebrating rebranding, repositioning and brand transformation. The 2014 awards will recognize brands, big or small, with the best practice in corporate, product and global rebrands between March 2012 and November 2013 with categories that focus on strategy, execution, content and evaluation.
Moreover, the platform is a great opportunity for organizations and agencies to share their rebranding stories, creative processes and showcase their work to a global audience.
Transform Awards are now accepting entries until midnight on Friday, December 13. See full rules here.
You The Designer is supporting this year’s Transform Awards as one of the media partners with yours truly as one of the judges. Visit the awards official website for more information.
Article source: http://feedproxy.google.com/~r/YouTheDesigner/~3/-ZmaGL2niy0/
Ranking and reviews can make or break your business. According to Google, 97% of consumers search for products and services online. So why not take advantage of this potential traffic?
Google wants to help you with Google Places so that your business gets more visitors. So what is Google Places all about?
Google Places is a free listing on Google tied to Google Maps. The listing storess information such as contact details, maps, hours, coupons, videos, photos, reviews and more. The service also offers real-time updates about special offers and displays them across the search result pages.
Consumers nowadays use Google to search for products and services and local businesses with their tablets, laptops and Smartphones. With Google Places, all relevant business information can be offered to them. In addition, it also helps Google present an accurate search result to consumers who are looking for specific categories of products and their location.
You can set up Google Places in minutes. Three simple steps will make your job much easier:
With your existing Google account, login to Google Places. Make sure that you use the Google account that you want to associate with your business.
If you are using the service for the first time, you will be directed to look up your business through phone number or you should see a page with a business associated with your account.
Click the “add new business” link. The link will open the phone number lookup page. Enter your business phone number and country and Google will start searching for information about your business.
If Google does not find any information about your business, you will get an option to “add new listing.” Now you can enter all the basic information about your business such as the location and how to find it online.
Google Places will verify whether you are an authorized person to add or update business information. You will receive a verification code via a text message or automated phone call or in the form of a postcard sent to the business address.
Once verified, your account is now ready.
Follow Google Places Guidelines
You can find business guidelines in the help section of Google Places.
Ensure That the Listing has a 100 Percent Score
There are a maximum of 20 fields to be filled out before you submit the form. If you successfully fill in all the fields, your business will occupy a top slot in the listing.
Choose Business Categories Correctly
Google Places listings are categorized to help visitors sort the type of business they are looking for. Usually Google will show your business’s first three categories to help you decide which listings to examine. Then it will display the local search results.
As there are strong indications that Google uses the category information you provide, make sure that the business categories you select accurately describe your business.
Write Expressive Descriptions and Include Keywords
When users see your business description, you definitely want the description to be persuasive and drive clicks. So start thinking about that and convey your core value proposition.
Also keyword descriptions should include your product, nearby suburbs and locality to target your market. Research indicates that approximately 73% of consumer search on Google is for local content. Therefore, you are actually increasing your chances of prospective clients in your local area.
Encourage Customers to Write Reviews and Feedback
Motivate your customers to provide business feedback. In addition, you can include a link to your Google Places listing on your website and ask people to leave reviews on your site and in your newsletters.
Integrate with Google+
Google is encouraging business with a Google Places listing to assimilate with Google + for the following advantages:
Have you found Google Places to be good for inbound traffic?
December 1, 2013
Yahoo, Gap, Google and Wendy’s are some of the few companies that changed their identities during this past few years. While some are successful and some are met with cold shoulders, one thing that we should take note is that people are now more concerned with the look and feel of the brand’s identity. In this post we are going to look at an amazing logo design by Sagmeister Walsh, a New York based design studio and is considered as one of the best creative studios in the world.
Famous graphic design studio Sagmeister Walsh was commissioned by Function Engineering to create a new corporate identity. Function Engineering specializes in mechanical design and engineering for product development. Not only that the company also handles consumer electronics, robotics mechanical, entertainment, computing and industrial computing.
Function Engineering approach the infamous studio headed by Stefan Sagmeister and Jessica Walsh. The team was comprised of Sagmeister who did the creative direction, Walsh took on the art direction and design, Wade Jeffree handled the design and Joel Voelker for the animation.
The team decided to revolved on the idea of Function Engineering’s expertise in design and manufacturing hinge and linkage systems. Using that idea the team decided to create a typographic system basing on the hinge and pivot system. From there, they have created a series of illustrations, icons as well as patterns that they can use in different collateral both in print and online.
What do you guys think? Do you think the logo design is amazing? We would like to hear your thoughts at the comments down below!
Image Credits: Sagmeister Walsh
Article source: http://feedproxy.google.com/~r/YouTheDesigner/~3/XE7ony6sL6M/
Useful content should be the focus of any business’s marketing strategy. Traditional marketing, such as television commercials and magazine advertisements, explicitly promote businesses and products. Yet they are often ignored by consumers. In contrast, content marketing uses unique and relevant content to engage consumers and earn their loyalty.
A recent study found that 92% of nonprofits use content marketing. It is also popular among for-profit businesses. Eloqua, a marketing automation company, developed Infographics and eBooks to interest its target consumer demographic. The strategy worked. The initiative earned $2.5 million in revenue. Similarly, Monetate, a technology marketing company, generated content about industry trends rather than their own products and their sales doubled.
According to the Roper Public Affairs report (PDF), 80% of consumers prefer to find out about a company through articles than through advertisements. And 70% said they feel like they know a company better after reading their content.
Content marketing is what consumers want, and it works. So, how can your business get the most out of it?
Successful content marketing depends on the business producing content that consumers actually want to see. This is not straight advertising. With all the interesting information available on the Internet, no one is going to want to read an article that just lists all the benefits of your product or business.
So, you should cultivate content that is both relevant to your business and engaging to your costumers and potential customers. For example:
Content that drives viewers to your website over and over – can be cultivated simply by a good “how-to” list.
Write About Your Industry
Another good way to generate content is to write about your industry. Write an article about your insights into industry trends, interview another industry leader about problems in the industry, or summarize the highlights from an industry conference you attended. You can also ask employees in different departments to contribute insight. For example, an employee in sales can offer a unique and specific perspective on how the industry works.
Survey Your Online Community
Another idea is to survey your online community. Use a platform like Survey Monkey to ask respondents about their buying habits, industry challenges and more. Then you can analyze the information and release an article or Infographic illustrating your conclusions. This list of 100 content marketing examples (PDF) provides more tips and ideas for generating original content.
Social Media Distribution
One of the best ways to distribute content is through social media. Social media has the unique ability to get your brand name out to millions of viewers very quickly.
For example, two billion videos are watched daily on YouTube, and there are more than one billion active users on Facebook. Likewise, the peak rate for a social media post happens much faster as well. So the opportunity to generate more content means that quality, not quantity, is even more imperative a value to hold.
So don’t limit your content to your website or business blog. Links to your written content can be posted to social media sites. Visual content, such as Infographics, can be uploaded directly.
Another great way to get the most out of your content is to repackage it. Long articles and white papers can be repurposed as shorter blog posts or Infographics. By the same token, several blog posts on the same subject can be combined into a longer article. Once you have been in the content marketing business for a while you can collect your articles together and publish an ebook on Amazon.
Track Customer Engagement and Return on Investment
Throughout this process you’ll also be tracking costumer engagement and ROI. This way you can determine whether or not you are producing the right kind of content or if you should shift strategies. Search Engine Journal suggests that you track four measures:
Then analyze the results to see whether or not your strategy is on the right track.
Developing quality, informative content can be time-intensive. But the results are worth it. Content marketing often reaches a huge audience at little to no cost to the business.
It generates new leads and customers – so invest in content marketing and create engaging content and watch your business grow.
Astonished Photo via Shutterstock
November 29, 2013
Everyone knows Christmas is that time of the year wherein people have some trouble with what to give to members of their family, relatives as well as their closest of friends. If you have someone in the family or a good friend of someone who is a graphic designer and wants to give them something a little bit special for the coming holiday. That’s why we have created this gift guide to help you out in the picking process for a hassle-free Christmas.
If your friend is one great bookworm here are some books to help expand their knowledge about their field:
Perfect for someone who is trying out their hand in typography, type aficionados and for those who just love a design made well with amazing typographic work. The book is filled with amazing and not to mention really inspiring works.
Written by famous American Graphic Designer Chip Kidd. Go is not your typical book about graphic design. The book also showcases how to creatively use the many graphical elements. Apart from that, the book invites it’s readers to complete projects that they can share at the site GoTheBook.com.
We are sure that by just a mere mention of Paul Rand’s name to any graphic designer will make them squeal like little kids at the sight of chocolate. But what about giving them a book written by Paul Rand himself ?
A perfect gift for those who have graphic designer family or friend who are raving about grids. This is also perfect for students who are going to take graphic design next school year.
Here’s something great to give if you have a friend whose dream is to start their own design firm. This one great thing about this book is that it offers loads of advice to help designers on how dealing with clients and building a great relationship with them.
If your friend is a total neat freak or if they have a nice good desk but are having troubles organizing their stuff:
Here’s something to manage those annoying cords better. Perfect for those who have a ton of stuff plugged but the problem is those tangled wires.
If you have a friend whose looking for a nice desk drawer then this one is perfect for them! Can be stacked with the same product, durable and not to mention it locks! We suggest you get two of this awesome space saving drawer.
A clean desk is a productive desk! Help your friends organize their things. Chuck those paper, notes, magazines even folders in this nice desktop drawer.
Apart from the fact that this is an awesome space saver, the Cyanics iStick Multifunction Desk Organizer has a USB port, a compartment to place your phone and it has a nice design. What more can your designer friends ask for right?
Similar to the Cyanics iStick Multifunction Desk Organizer the only difference is that it doesn’t have the multicompartments that the other one has. Instead it has a clear glass that acts like a mini table. Perfect for those who want to sketch out their ideas while working in front of the computer.
If your friend is always on the go this is perfect for them:
It’s a pencil case and a sketch pad rolled into one. Apart from that the set is only 10-3/4 by 6 inches big which makes this one pretty compact. If that won’t put a smile to your friend we don’t know what is.
Designers bring a lot of stuff with them and one of the most frustrating part in packing is where to put that humongous laptop of theirs. To make things worst some laptop bags doesn’t last that long. This travel backpack here by Kattee is perfect since it offers a nice big room for a laptop that can even fit a 17 inch laptop not to mention it is very stylish and durable.
It’s frustrating and annoying for everyone with a smartphone or a table to find their gadgets out of juice before getting to their destination. Same thing for graphic designers even double at times since they need their smartphones or tablets to check emails, send out proofs and do minor tweaks. This is where Anker Portable Charger comes in it gives those gadgets extra boost of power specially during long travels.
Speaking of bags Royal Essentials Art Cargo Carry Bag just looks amazing! Made by artists for artist is great for holding all your friend’s tools. It even has a detachable case to hold brushes.
This device is pretty neat! It’s a multifunctional, portable and user-friendly device that allows you to transfer photos, music, movies and other files from an SD card and USB storage device to any smartphone and tablet. Not only that but it also doubles as a power bank. We suggest get 2 of this one for a gift and one for you.
With that we are going to end our gift guide for this coming holidays and we hope that we helped you guys a lot. What do you guys think? Did we miss anything? What do you want for this Christmas? Tell us at the comments below!
Article source: http://feedproxy.google.com/~r/YouTheDesigner/~3/lhL87LjhAHM/
Trade shows aren’t the least expensive way to market your small business, but they are one of the most powerful if leveraged correctly. Trade shows allow you to reach and speak to people who you might never get the opportunity to do business with otherwise. Planning ahead using a few simple trade show tactics is the key to a successful trade show marketing appearance.
Some small businesses make the mistake of assuming that simply appearing at the trade show is enough to spark interest in their products and a desire to do business with the company.
However, every time you attend a trade show you need a clear goal in mind for what you hope to accomplish. Examples of clearly defined goals include:
Once the goal is clearly defined, you can craft a booth, presentation and literature to achieve this goal.
Never underestimate the “wow” factor at a trade show. You only have about 30 seconds to capture your audience’s attention, so make those first few seconds count. Tools for introducing the “wow” factor into your trade show appearance include:
Build ways to garner attention at the event, as well as stick in attendees’ minds afterwards. Part of this is color coordinating your booth artwork with the literature or samples you hand out, so the attendee recognizes your logo and name later on.
Radio ads, TV ads, billboards, and social media are all excellent ways to get the word out ahead of the trade show that you’ll be there. But don’t just promote your appearance, give people a good reasons to come to the trade show and make the effort to stop by your booth.
Offer prizes, hold contests, give social media users a booth check-in option, and offer special presentations throughout the event via your social media outposts.
People are more likely to come if there’s a reward involved.
Some small businesses think that a small niche trade show is better for them to get noticed than a huge, more generalized show, such as a home and garden event or ladies’ show.
However, those larger events get much more traffic, which means more exposure for you than you could generate at a small event with fewer attendants. Even if you attend an event where most people are outside your niche, you never know how meeting, greeting, and networking can pay off in the long run.
If small businesses plan and use smart strategies and trade show tactics to design the booth, produce quality literature and up the ante with audio or video, they can measure up to the big guys and come out on top.
Trade Show Display Photo via Shutterstock